Understand the basics of Google Ads billing and payments
Understand the basics of Google Ads billing and payments Key takeaways The Google Ads billing system is designed to be convenient. You decide how much you want to pay and create an ad campaign that suits your budget. What you’ll learn about Setting up and adjusting your payment settings Using promotional credits How to get a refund from Google Ads Reasons that a refund might not be available How to fix common billing and payment issues Setting up and adjusting your payment settings When setting up your payment information for Google Ads, there are two things to bear in mind, your payment setting and your payment method. Your payment setting is how you make your payments. Your choices are: Automatic payments: You’re automatically charged after your ads run, either 30 days after your last automatic charge or when you reach a preset amount (your payment threshold), whichever comes first. You can also make payments at any time to control your costs. Monthly invoicing: Some businesses are e...